One of the best tools for figuring out customer engagement on your website is through google analytics. It gives you data such as website views, page views, bounce rate, conversion rate etc. It spits out all the data required to make informed decisions about your website.
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Another very powerful tool with using analytics is determining which marketing channels are most effective. Ever burn through cash on a marketing campaign and have no idea what results you got? With Analytics you can track which marketing campaign produces positive or negative ROI.